Pamoja Road Safety Initiative

With Over 14 years of Experience In Keeping Our Roads Safe.

Who We Are

Pamoja Road Safety Initiative is a Kenyan NGO dedicated to saving lives and preventing injuries on our roads. We work at the intersection of policy,
enforcement, infrastructure, and community behavior, partnering government agencies, transport stakeholders, and communities to deliver safer roads for everyone. Road crashes are not accidents—they are preventable. At Pamoja, we believe that evidence-led action, collaboration, and accountability can turn policy into protection and advocacy into lives saved.

The Challenge We Are Solving

Every day, families across Kenya and the World lose loved ones to road crashes. Inappropriate speed (too fast and sometimes too slow road hogging), unsafe road design, weak enforcement, and risky behavior continue to claim lives and undermine economic and social wellbeing.

Behind every statistic is a person—a student crossing the road, a boda boda rider earning a living, a mother commuting to work. Our mission is to ensure that roads are designed, managed, and used with people at the Centre. We promote safe system approach to road safety.

Our Approach From Policy to People

Pamoja delivers impact through a practical, systems-based approach:

  • Policy & Advocacy:  Influencing national and county-level road safety policies, standards, and legislation.
  • Institutional Strengthening:  Supporting enforcement agencies and local authorities with evidence, tools, and best practices.
  • Data & Research: Translating crash data and global evidence into locally relevant solutions.
  • Community Engagement: Promoting safer road behavior through targeted campaigns, Inspiring action and stakeholder dialogue.

We focus not just, on what should change—but on how change actually happens on the ground.

What Your Support Makes Possible

Your support enables Pamoja to move beyond recommendations to real-world results. With your partnership, we:

  • Support counties to implement safer speed management and road design measures.
  • Strengthen enforcement and accountability through evidence-based engagement.
  • Amplify the voices of road users most at risk—pedestrians, cyclists, and public transport users.
  • Translate global best practice into local action that saves lives.

Your support is directly linked to measurable outcomes—from safer corridors to improved compliance and policy reform.

Our Impact

  •  Improved road safety awareness and compliance along targeted corridors.
  •  Strengthened collaboration between transport agencies, enforcement bodies, and communities.
  •  Policy discussions and reforms informed by credible local evidence.
  •  Increased visibility of road safety as a public health and development priority.

We measure success not by activities delivered, but by risk reduced and lives protected.

Accountability & Transparency

Pamoja is committed to responsible stewardship of donor resources. We prioritize:

  • Clear reporting on outcomes, not just outputs.
  • Honest reflection on challenges and lessons learned.
  • Financial transparency and strategic clarity.

Donors receive regular impact updates that explain what changed, why it mattered, and what comes next.

 

 

Partnership Not Just Funding

We view donors as partners in change. Beyond financial support, we welcome:

  • Strategic dialogue and shared learning.
  • Feedback on priorities and approaches.
  • Opportunities to engage with the work behind the scenes.

Together, we are building a road safety movement grounded in evidence, accountability, and human dignity.

 

Join Us

Safer roads are possible. Lives can be saved. With sustained commitment and collaborative action, we can transform how roads are designed, governed, and used.

Pamoja means “together.” Together with our donors and partners, we are turning road safety from policy into protection—and ensuring that every journey ends safely.

Because Everyone Has A Right To Safe And Healthy Mobility

We want a Kenya and world where everyone is free to move in a safe and healthy way, every day. We work to stop road deaths, injuries, and campaign for safe and healthy mobility for all.

About Us

What We Do

Creating Awareness On Road Safety

We conduct workshops, seminars, and public awareness campaigns to educate the community about the importance of road safety.

Campaigning For Safer Roads

Pamoja Road Safety lead extensive campaigns, both online and offline, to advocate for road safety measures and influence public policy for safer roads.

Engaging With NTSA Staff

By partnering with Road enforcement agencies, we help to further ensure traffic laws and regulations, ensuring that drivers adhere to safe driving standards.

Collaborating With Road Safety Champions

Pamoja Road Safety collaborates with other road safety champions by forming strategic partnerships,  sharing best practices, and coordinating joint initiatives to enhance road safety awareness.

Innovating Strategies Enhancing Road Safety

We continuously develop and implement new technologies and strategies, with the aim to enhance road safety and reduce the incidence of traffic accidents.

Preserving Environment Through Sustainable Mobility

We combat climate change by spreading awareness about the benefits of using eco-friendly vehicles, such as electric , hybrid cars, in  road safety programs to reduce carbon emissions.

Our Story

Our Journey

Pamoja Road Safety Initiative was founded in the year,2009 by Lucas Munene Gachuru.Lucas  is a road safety champion with over 14 years advocacy experience for safer roads in Kenya.Through the organization and in collaboration with other global partners he actively campaigned for the UN Decade of Action in 2010 which culminated in the First Decade of Action for road safety 2011-2020.Pamoja Road Safety has conducted projects,trainings,campaigns in regard to promoting Road Safety in the world.

Team Members

Meet Our Champions

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Lucas Munene

Programme Manager, Advocacy| Campaign/Awareness| Grants

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Mijide Kemoli

Creative & Innovation Lead

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Purity Mwaniki

Communication & Events Officer

Call For Community Champions

Road Safety Training in Kuala Lumpar, Malaysia
PRSI will partner with people who take action in their communities by highlighting and celebrating their work in our ‘Meet Our Champions’ shout out in our website. We call upon Partners willing to support community activities by way of issuing certificates of recognition or sponsoring other forms of recognition to road safety champions. We are here to inspire action and help people be community champions for safe and healthy mobility. Work with family and friends to join or set up a campaign locally to improve your streets. We can all be part of the solution and we will work with anyone who shares our vision and values. Share your story so that others can get inspiration from it.

Our Partners