Victims Support

Appeal for Road Crash Victims Trauma Centre support. Strengthening Communities. Saving Lives.

Why This Matters to Your organization

Every day in Kenya, road crashes devastate families, disrupt livelihoods, and weaken communities—the same communities where businesses operate, employ, and serve customers. Road traffic injuries are not only a public health crisis; they are a business, productivity, and
social stability issue.

As a corporate partner, your organization has a unique opportunity to:

• Demonstrate authentic ESG and CSR leadership.
• Protect employees, customers, and supply chains.
• Invest in community resilience and recovery.
• Align with global road safety and sustainable transport goals.

Partnering with Pamoja Road Safety Initiative enables your company to move beyond awareness and make a direct, measurable impact where it matters most—supporting victims when tragedy strikes.

The Problem: The Silent Crisis After a Crash
While attention often focuses on preventing crashes, far less is done for victims after they occur.
In Kenya:

• At least 10 families lose a loved one on the road every day.
•  Thousands more survive with permanent injuries and trauma.
• Victims and families are left without counselling, legal guidance, or post-crash care.
• Trauma leads to long-term mental health challenges, loss of income, and social exclusion.

For many families, the crash is only the beginning of the struggle.

Our Solution: A Post-Crash Support System

Pamoja Road Safety Initiative dreams of a comprehensive post-crash support system that ensures no victim is left alone.
The Initiative Includes:

• A confidential, toll-free helpline for immediate psychological first aid and guidance.
•  A physical walk-in support centre for counselling, legal information, and referrals.
• Access to qualified psychologists and trauma counselors.
• A trained volunteer and social worker network providing community-based support.
• Practical support materials on recovery, rights, and available services.

This is a scalable, high-impact intervention with immediate human value.

Partnership Opportunities

We offer flexible partnership models aligned with your CSR, ESG, and brand priorities:

1. Founding Corporate Partner

•  Lead sponsor of the helpline or support centre.
•  Co-branding and public recognition.
•  Strategic visibility in national road safety conversations.

2. Programme Sponsor

• Support counselling services, volunteer training, or outreach activities.
• Recognition across PRSI platforms and reports.

3. Employee Engagement Partner

•  Volunteer opportunities for staff.
• Workplace road safety and trauma awareness sessions.

4. In-Kind Partner

• Telecommunications support (helpline)
•  Office space, equipment, or professional services.

What Your Company Gains

• Measurable social impact aligned with ESG and SDG commitments.
• Enhanced corporate reputation and brand trust.
•  Positive media and stakeholder engagement opportunities.
• Employee pride, engagement, and purpose.
•  Contribution to safer roads and stronger communities.

Impact You Will Help Deliver (Year 1)
With corporate support, we aim to:

•  Operate a toll-free helpline supporting thousands of callers.
•  Provide counselling and guidance to hundreds of walk-in clients.
• Train and deploy volunteers across indoors and outreach services.
• Reduce trauma-related suffering and improve recovery outcomes.

Impact data and reports to be shared regularly with partners.

Why Partner with Pamoja Road Safety Initiative

• Trusted community-based road safety organization.
• Strong volunteer and youth engagement model.
• Alignment with national priorities and global road safety frameworks.
• Proven advocacy and partnership experience.
• Commitment to transparency, accountability, and results.

Call to Action
We invite your organization to become a partner in compassion, recovery, and resilience.

Together, we can ensure that when road crashes happen, no family is left to suffer alone.

Contact Us
Pamoja Road Safety Initiative
Email: info@pamojaroadsafety.org